ZEEKR

Campaign Briefing Tool

Zeekr Marketing → ITG

ITG
Use this form to brief a new campaign to the ITG team. Fields marked * are required. On submission, your complete brief — every field below, laid out as a Zeekr Asset Matrix, plus any files you attach — is emailed straight to zeekrteam@inspiredthinking.group. Nothing further to do on your end.

1Campaign Details

The basics — what the campaign is and who's briefing it in.

QCP briefs use a shortened flow: channels are Meta / Pmax / Other, briefing details are skipped, and brief lines are generated automatically. Bespoke opens a standalone creative brief.

2Channels & Formats

Select the channel(s) this campaign will use. You'll pick the exact size(s) for each brief line further down.

Select channel(s)

3Markets

Which market(s) is this campaign running in?

Select market(s)

4Briefing Details

Tell us who it's for, what it needs to achieve, and any constraints — per channel.

Select at least one channel in section 2 to configure this.

5Build a Brief Line

Set up one asset: channel, model, trim, messaging plus the tracker media details (market, media type, publisher, route, asset type and size), then click "Add Line to Brief". Repeat for each variant.

Drawn from the markets selected in section 3.

Defaults from market; editable for bilingual splits.

No spec files attached.

Number of assets needed for this size — include A/B variants in this count if applicable.

Yes
No
Zeekr provided
ITG to provide

6Your Brief Lines

Everything you've added so far. Check this over before sending — remove a line if it was added by mistake.

No brief lines added yet — build one above and click "Add Line to Brief".

7Quote & Approval

An estimate based on the agreed ITG rate card, for your approval before this brief is sent.

Estimated Total: €0.00

8Assets

Drag and drop any existing assets, logos or reference files.

Click to browse or drag & drop files here

    Files added here are sent as real attachments alongside the asset matrix — no need to attach anything yourself.

    9Additional Comments

    Submitting will email your complete brief — the full Zeekr Asset Matrix plus any attached files — directly to the ITG team. No email client, no manual attaching.